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$14.2K Per Month Amazon FBA Site in the Kitchenware Niche

EcommerceSoldKitchenwarevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$80,877
Monthly net
$2,696
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.

Key facts
Monthly revenue
$14,160
Monthly expenses
$11,464
Monthly net profit
$2,696
Profit margin
+19%
Monetization
Amazon FBA
Niche
Kitchenware
Hours / week
1
Days on market
70
Business location
US

Summary

This listing is for an Amazon FBA business created in December 2015 in the kitchenware niche. The included Amazon seller central account features 6 SKUs selling solely in the US. The business includes two brands, both of which are trademarked and are a part of Amazon's Brand Registry 2.0 with minimal work from the Seller required. The Seller currently receives inventory at their home, checks for quality, and sends to Amazon. The Seller has confirmed with the supplier they can send directly to Amazon should the Buyer like to do so. The first brand has 13k followers on Instagram and is important for the business’s traffic and brand image. It also has a Twitter and Facebook account. The second brand has an Instagram account though this is less important in terms of driving sales. The business has an email list of around 1,000 subscribers but it is not actively being used, serving as a growth opportunity for the buyer to consider. Three domains are included in the sale. There are two branded domains and one domain for an affiliate site related to the niche that has yet to be monetized. Content is not regularly added to the sites and to increase traffic to the listings the Seller uses PPC ad campaigns. Expanding products within the niche would provide ample room for growth for the Buyer. The Seller is including a fully ready prototype for a new product should the Buyer like to launch this item. *While the product listings are fully within Amazon’s terms of service, they have been flagged several times as drug paraphernalia, temporarily hurting sales. The Seller has always contested and recovered the listings but must be careful about the way they are marketed, and more information can be provided to active depositors.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.