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$7.0K Per Month Amazon Associates Site in the Pet Care Niche

EcommerceSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$209,117
Monthly net
$6,269
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 16% above the median.

Key facts
Monthly revenue
$6,987
Monthly expenses
$718
Monthly net profit
$6,269
Profit margin
+90%
Monetization
Amazon Associates, Display Advertising
Niche
Pet Care
Hours / week
5
Days on market
9
Business location
US

Summary

This listing is for an Amazon Associates and advertising business created in May 2017 in the pet care niche. The Wordpress site features blog information and guides for the care, nutrition, and training of a specific household pet. The business has been steadily growing for the past 9 months, has used backlink service providers without the use of public blog networks, has an even spread of traffic among the top three pages, and requires minimal effort from the Seller to maintain. Revenue for the business is generated from Amazon Associates (72%) and Mediavine advertisements (28%). The primary sources of traffic to the business stem from organic search (67%) social (26%) and direct (6%) channels. The top three countries in terms of traffic include the US (74.5%) CAN (6.5%) and the UK (5.6%) marketplaces respectively. The top three pages in terms of traffic to the site are well spread out accounting for only 14.8% of all traffic to the business. Link building strategies have been outsourced to various link building services over the last few years with no PBNs. Acquired links are predominantly in the form of guest posting, and link building Service providers include: Reach Creator, The HOTH, Authority Builders, DFY Links, and Human Proof Designs. The Seller has used outsourced writers to produce the content for the business and historically speaking articles have been published on a regular basis. The business includes social media accounts including Facebook, Instagram, Pinterest, and Twitter though none of which are important in terms of traffic and more information will be provided to active buyers

Reason for sale

The Seller is looking to focus on another business opportunity within a different niche.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.