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$0.8K Per Month Lead Gen Site in the Equipment Niche

OtherSoldEquipmentvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$13,500
Monthly net
$712
Multiple
1.6x
Estimated valuation vs comps

Asking 1.6x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 39% below the median.

Key facts
Monthly revenue
$751
Monthly expenses
$40
Monthly net profit
$712
Profit margin
+95%
Monetization
Lead Gen
Niche
Equipment, Home
Hours / week
1
Days on market
176
Business location
US

Summary

This listing is for a Lead Generation business created in May 2017 in the home niche. The business generates revenue from producing phone call leads that contractors in the construction industry pay a premium for. The business requires minimal work from the Seller. The primary source of traffic is direct (78%), with the US being the country with the largest traffic share (89%). The Seller is willing to provide VA services for up to 12 months after the acquisition. Link-building had been done primarily through directories in the past. One blog supports the site and content has been outsourced. Social media accounts for Facebook, Instagram, Twitter, Pinterest, and Yelp all exist for the business, however, they are not important in terms of traffic. More information will be provided to active buyers. *Seller owns other sites that link to this business and more details will be included in the FAQ section. *Seller added Adsense ads to the site but his earnings are very small. Buyer doesn't need an Adsense account to take over the business.

Reason for sale

The Seller would like to focus on other business opportunities within the same business model, in a different niche.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.