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$0.8K Per Month Display Advertising Site in the Baking Niche

ContentSoldBakingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$26,742
Monthly net
$743
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$773
Monthly expenses
$31
Monthly net profit
$743
Profit margin
+96%
Monetization
Display Advertising, Amazon Associates
Niche
Baking, Home, Travel
Hours / week
1
Days on market
2
Business location
US

Summary

This listing is for an Advertising and Amazon associates business created in January 2012 in multiple niches. The Wordpress site features information on various topics related to saving money on travel, home goods, and different food recipe ideas. A majority of revenue generated for the business stems from Mediavine advertisements (98%) with minimal work required from the Seller. The Seller has only updated content with three new posts since the start of the year and has primarily focused on cleaning up old content from the previous owner. The business has not performed any backlink building since its inception, offering a growth opportunity for the new owner to consider. Pinterest (30K followers) drives a majority of the traffic to the site (54%) with organic search (19%) and referral traffic (16%) following after. The business includes an email list (1,600 subscribers) that is only used when a new post is published. To post more frequently and monetize this list is a growth opportunity for the new owner to consider. The domain itself is over seven years old. More information can be provided to active depositors.

Reason for sale

The Seller is looking to use this capital to pursue a business opportunity within the real estate market.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.