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$22.5K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$127,752
Monthly net
$4,914
Multiple
2.2x
Estimated valuation vs comps

Asking 2.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 10% below the median.

Key facts
Monthly revenue
$22,465
Monthly expenses
$17,551
Monthly net profit
$4,914
Profit margin
+22%
Monetization
Amazon FBA
Niche
Health & Fitness
Hours / week
5
Days on market
15
Business location
US

Summary

This listing is for an Amazon FBA business created in September 2017 in the health & fitness niche. The included Seller Central account features 4 SKUs, with 3 SKUs selling in the US and 1 SKU selling in Canada. The trademarked brand is a part of Amazon's Brand Registry 2.0 and features highly rated products. The business features seasonal peaks, with high season being the first 4-6 months of the year. Minimal work from the Seller is required. The business is entirely FBA with all inventory stored at Amazon’s warehouse. The Seller provides prompt, responsive customer support which has been important to the success of the business. The business has two social media accounts, Facebook and Instagram. Instagram is the most important account for the business because its following has been acquired organically, and the Seller utilizes influencer marketing on Instagram to boost brand awareness. An associated domain also accompanies the business, and it is used to link directly to Amazon listings. The business features an email list of 250 emails, so there is room to grow this list should the Buyer choose. The Seller has used PPC and the advice of a PPC consultant to increase traffic to the listings. *The business has recently been approved for Amazon Stores - a DIY solution that allows vendors and sellers to create their own brand stores on Amazon.com and provides customers with an immersive virtual shopping experience.

Reason for sale

The Seller would like to focus on other opportunities and personal projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.