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$7.0K Per Month Adsense Site in the Hobbies Niche

ContentSoldHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$213,789
Monthly net
$6,681
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.

Key facts
Monthly revenue
$7,045
Monthly expenses
$364
Monthly net profit
$6,681
Profit margin
+95%
Monetization
Display Advertising
Niche
Hobbies
Hours / week
2
Days on market
42
Business location
US

Summary

This listing is for an Adsense and advertising business created in September 2002 in the hobbies niche. The Wordpress site features information for a specific hobby related to rare and natural resources. The business offers a highly diversified traffic spread with the top page only receiving 3% of the total traffic, and requires minimal work for the Seller to maintain. The primary source of traffic is organic search (86%), with most coming from the US, UK, and CA respectively. The age of the business (17+) is also worth mentioning as it has never incurred any penalty during its existence. For work required, the Seller spends two hours or less per week on this business mostly monitoring analytics, updating plugins, and managing freelancers when content is needed. Content has not been published to the site for several months offering a growth opportunity for the buyer to consider. The business does not have any employees, and the Seller has used his team of writers in the past however, they will not be continuing with the new owner. The business generates revenue from display advertising with (PlayBuzz, Monumetric, Adsense, Media Net, and ContentAd), and social media accounts have been set up but are not important in terms of traffic. An email list has not been created, offering a growth opportunity for the buyer to consider. More information will be provided to active depositors.

Reason for sale

The Seller would like to pursue other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.