$3.2K Per Month Advertising Site in the Pet Care Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.
- Monthly revenue
- $3,157
- Monthly expenses
- $101
- Monthly net profit
- $3,056
- Profit margin
- +97%
- Monetization
- Display Advertising
- Niche
- Pet Care
- Hours / week
- 2
- Days on market
- 3
- Business location
- US
Summary
This listing is for an Adsense and advertising business created in April 2003 in the Petcare niche. The Wordpress site offers information on a specific pet relating to breeds and general care. The business offers a highly diversified traffic spread with the top page only receiving 2% of the total traffic, and requires minimal work for the Seller to maintain. The primary source of traffic is organic search (84%), with most coming from the US, UK, and CA respectively. The age of the business (17+) is also worth mentioning as it has never incurred any penalty during its existence. For work required, the Seller spends two hours or less per week on this business mostly monitoring analytics, updating plugins, and managing freelancers when content is needed. Content has not been published to the site for several months offering a growth opportunity for the buyer to consider. The business does not have any employees, and the Seller has used his team of writers in the past however, they will not be continuing with the new owner. The business generates revenue from display advertising with Monumetric (49%), Adsense (28%), and PlayBuzz (23%). Social media accounts have been set up but are not important in terms of traffic. An email list has not been created, offering a growth opportunity for the buyer to consider. More information will be provided to active depositors.
Reason for sale
The Seller would like to pursue other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.