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$48.2K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$537,989
Monthly net
$14,944
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 25% above the median.

Key facts
Monthly revenue
$48,186
Monthly expenses
$33,242
Monthly net profit
$14,944
Profit margin
+31%
Monetization
Amazon FBA, Amazon FBM, Subscription, eCommerce, Other
Niche
Health & Fitness, Personal Care
Hours / week
4
Days on market
170
Business location
GB

Summary

This listing is for an Amazon FBA, eCommerce, subscription, FBM, and B2B business created in April 2018 in the health and personal care niches. The business features 19 SKUs for personal care items made out of speciality material. The business sells mostly on Amazon UK and brings in a small amount of sales on Amazon DE, IT, FR, ES as well as a branded Shopify store. Thanks to a VA, this growing business requires minimal work from the Seller. The business earns through Amazon FBA, FBM, sales made on the Shopify website, and sales to retail outlets and wholesalers. Recently the business was chosen by Amazon to be part of a new “subscribe and save” program which has brought in about 100 new subscribers every week. The website also has a subscription app built in which serves as an opportunity for the Buyer to build out the subscription service. A 3rd Party Warehouse (3PL) fulfills FBM and also tops up FBA stock as instructed. A full time VA monitors inventory and restocks FBA when needed (twice per week) and inventory is 'drip fed’ to FBA to avoid high storage fees. The 3rd party warehouse will also automatically fulfill website orders. The business sees organic sales on the website with zero marketing efforts. An email list of over 1,000 is in place and has shown to help with promoting products but has yet to be monetized. The business has an Instagram and Facebook accounts with a small following included in the sale. Driving more traffic to the website and focusing on marketing would be a growth opportunity for the Buyer to consider. The VA works from the Philippines on UK hours handling with all inbox inquiries on Amazon, Facebook, Instagram, and the website. There are full SOP’s in place and the VA would be willing to continue on with the Buyer.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.