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$0.6K Per Month Amazon Associates Site in the Pet Care Niche

EcommerceSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$15,918
Monthly net
$568
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 3% below the median.

Key facts
Monthly revenue
$599
Monthly expenses
$30
Monthly net profit
$568
Profit margin
+95%
Monetization
Amazon Associates, Display Advertising
Niche
Pet Care
Hours / week
1
Days on market
0
Business location
US

Summary

This listing is for an Amazon Associates and advertising business created in January 2017 in the pet care niche. The Wordpress site features informational content geared towards a particular pet’s care and reviews products related to this pet. Income is primarily generated through linking to Amazon products and a small percentage comes from display ads through Ezoic. The business requires minimal work from the Seller. Traffic comes primarily from organic search with most traffic coming in from the US. Traffic experiences some seasonality and sees a jump in the spring. Two pages combined drive 50% of traffic. The Seller spends one hour a week on the business and has treated the site as a passive asset, not adding to content or touching SEO. Ezoic was added on August 2019 to optimize ads. Social media profiles exist for the business but are not active or drivers of traffic. *The business was purchased by the Seller on our marketplace in November 2018. The previous owner had used PBN services. The two top posts on the website have links from a PBN. The Seller had not used any PBN services since purchasing on our marketplace.

Reason for sale

The Seller would like to pursue other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.