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$1.9K Per Month Display Advertising Site in the Finance Niche

ContentSoldFinancevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$54,974
Monthly net
$1,832
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 0% above the median.

Key facts
Monthly revenue
$1,918
Monthly expenses
$85
Monthly net profit
$1,832
Profit margin
+96%
Monetization
Display Advertising, Affiliate
Niche
Finance
Hours / week
8
Days on market
0
Business location
US

Summary

This listing is for an advertising and affiliate business created in September 2016 in the finance niche. The WordPress site features content about making money from home and ways to save money, earning through 14 affiliate networks and Mediavine ads. The business requires minimal work from the seller. Social media is the main driver of traffic for the business. Pinterest is the largest account with 25K followers and drives 85-90% of traffic to the site. In total there are 5 social media channels with a combined 31K subscribers. An email list of 4K exists and while one weekly email is sent out to the list, it has yet to be monetized. Most traffic comes from a US-based audience. Currently, the Seller creates most of the content on their own. Over the past two months they have been adding guest posts to the site to build out content. The Seller gains backlinks through "Help A Reporter Out", guest posting, and media outreach within their local community.

Reason for sale

The Seller does not have time to keep building the business and would like to pursue other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.