$1.5K Per Month Display Advertising Site in the Occasions & Gifts Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.
- Monthly revenue
- $1,483
- Monthly expenses
- $261
- Monthly net profit
- $1,222
- Profit margin
- +82%
- Monetization
- Display Advertising, Affiliate
- Niche
- Occasions & Gifts
- Hours / week
- 10
- Days on market
- 112
- Business location
- GB
Summary
This listing is for an advertising and affiliate business created in March 2013 in the occasions niche. The Wordpress site promotes occasions for a niche audience, earning primarily through sponsored ads, with some additional affiliate income. The business is an award-winning resource for its audience and is leading in its space for traffic. Minimal work from the Seller is required. The majority of traffic comes from organic search with over half of total visitors coming from the UK. The US and Australia are the second and third largest sources of traffic, serving as a growth opportunity for the Buyer. Content is added to the site up to 4 times per month and is either written by the Seller or an intern. Interns are typically unpaid because they need writing experience as part of their coursework. For social media, there are about 5k followers spread across a Facebook page, Facebook group, Pinterest page, YouTube channel, Instagram account, and Twitter account. There is also a small email list that has not been monetized or optimized. * A second domain for a review site related to the main site is included in the sale. While it is not earning, it has the potential to complement the current business.
Reason for sale
The Seller would like to sell the business to pursue other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.