$31.3K Per Month Application Site in the Health & Fitness Niche
Asking 2.8x annual profit. Comparable Mobile App businesses sell around 3x (1.9 to 4.2x, 218 comps). Priced 8% below the median.
- Monthly revenue
- $31,320
- Monthly expenses
- $3,581
- Monthly net profit
- $27,738
- Profit margin
- +89%
- Revenue trend
- -16%
- Users trend
- -66%
- Monetization
- Application, Subscription, Affiliate
- Niche
- Health & Fitness
- Hours / week
- 5
- Days on market
- 319
- Business location
- US
Summary
This listing is for an affiliate and advertising business created in May 2012 in the health & fitness niche. The Wordpress site and mobile applications offer products and information on a specific diet plan. The business has a strong social following and requires minimal work from the Seller. The applications are the main source of income for this business making up 90% of its revenue. The apps and website generate revenue with paid advertising, affiliate offers, and direct product sales. The applications offer a subscription plan for customers after they receive a 7-day free trial. The business also receives a commission profit through a partner app that includes variations to the entry-level product cost. The primary source of traffic is social media, with about 80% coming from the US. The vast majority of this traffic is driven from a Pinterest page responsible for 62% of the overall social media traffic. With the apps making a significant portion of the revenue, the website hasn't been the main focus of attention for this business. Written content for the website is outsourced and added irregularly with a plan to implement a process of posting on a more regular basis. This could represent an opportunity for a Buyer. An email list of over 500k is included in the sale, however, at the moment the business only sends to about 50k active subscribers. The email list leverages direct product sales & affiliate revenue sending about 10 days of emails as a short introduction in attempts to sell a digital info course. *There are multiple apps included with this listing and further information will be provided to active depositors.
Reason for sale
The Seller is looking to use the capital to focus on a new business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.