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$2.3K Per Month Display Advertising Site in the Food & Beverages Niche

ContentSoldFood & Beveragesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$81,589
Monthly net
$2,266
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$2,337
Monthly expenses
$71
Monthly net profit
$2,266
Profit margin
+97%
Monetization
Display Advertising, Other, Amazon Associates
Niche
Food & Beverages
Hours / week
6
Days on market
15
Business location
US

Summary

This listing is for a 2-site advertising business package created in November 2013 in the food niche. The Wordpress sites feature content related to specific diets. Income is primarily generated through AdThrive, but additional earnings come through sponsored posts (~7%) and Amazon Associates links (~1%). Content is created by the Seller with an aim to publish a new recipe each week. The primary source of traffic for the sites is organic search with the bulk of total traffic coming from the US. Pinterest also plays a significant part in traffic thanks to an account with ~16k followers. There are 2 Facebook pages (~14k & ~1.1k followers and a Facebook group set up . A Twitter account is also included, but has not been focused on. Two email lists — a cleaned email list of about 2.4k subscribers and another with about 1.2k subs — receive updates when new content is published and roundups during relevant holidays/seasons.

Reason for sale

The Seller has lost their interest in the specific niche and wishes to focus their efforts on other blogs.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.