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$6.1K Per Month Affiliate Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$197,753
Monthly net
$5,650
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.

Key facts
Monthly revenue
$6,104
Monthly expenses
$454
Monthly net profit
$5,650
Profit margin
+93%
Monetization
Affiliate, Amazon Associates
Niche
Home
Hours / week
10
Days on market
29
Business location
GB

Summary

This listing is for an affiliate and Amazon Associates business created in February 2017 in the home goods niche. The WordPress site features reviews for home goods and earns through 5 different affiliate relationships. The business features year-over-year growth in earnings and traffic and requires minimal work from the Seller. The primary source of traffic for the site is organic search with the bulk of total traffic coming from the UK. The business has Facebook, Twitter, and Pinterest accounts but doesn’t contribute to a large percentage of traffic. A small email list of a little over 1,000 exists for the business to help promote giveaways of products. Merchants have started to reach out directly to the business to offer free products for giveaways to readers. Giveaway related content will be included in the sale if it hasn’t already been uploaded to the site. An extra domain is included in the sale that acts as a 301 redirect URL for link building purposes. Link building has been primarily built through manual outreach and guest posts. One outsourced writer contributes to content by adding review pages 2-4 times a month. They also run checks on product availability and look for new items to review on the site. They will not be continuing with the Buyer and more information will be provided to active depositors.

Reason for sale

The Seller is looking to use this capital to pursue other business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.