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$0.7K Per Month Display Advertising Site in the Health & Fitness Niche

ContentSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$21,821
Monthly net
$682
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.

Key facts
Monthly revenue
$708
Monthly expenses
$26
Monthly net profit
$682
Profit margin
+96%
Monetization
Display Advertising, Amazon Associates
Niche
Health & Fitness
Hours / week
2
Days on market
0
Business location
US

Summary

This listing is for an advertising business created in December 2015 in the health & fitness niche. The Wordpress site offers fitness tips and also earns a small amount of revenue through Amazon Associates. The business has a strong social following and requires minimal work from the Seller. The primary source of traffic is social media, with about 68% coming from the US. The vast majority of the social media traffic is driven from a Pinterest page with about 30k followers and about 4 million views each month. There is also a Facebook page with about 3k followers, though it isn’t important in terms of traffic. In addition to social media traffic, the site receives a good amount of organic traffic. For work required, the Seller spends about 2 hours per week on this business. They update the existing content and focus on posting on social media.

Reason for sale

The Seller is looking to use the capital to focus on a new business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.