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$7.3K Per Month Affiliate Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$216,028
Monthly net
$6,001
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$7,269
Monthly expenses
$1,269
Monthly net profit
$6,001
Profit margin
+83%
Monetization
Affiliate, Display Advertising, Amazon Associates
Niche
Pet Care
Hours / week
5
Days on market
18
Business location
US

Summary

This listing is for an Amazon Associates, affiliate, and advertising business created in January 2016 in the pet care niche. The Wordpress site features reviews of products used to care for a popular pet. The business has strong diversification of revenue streams, year-on-year growth, and requires minimal work from the Seller. The primary source of traffic is organic search, with most coming from the US. Facebook (30k followers) and Pinterest (2k) also drive some traffic. Two Twitter accounts are also included in the sale, though neither are important to the business. The Seller built an email list of about 1k subscribers that isn’t being monetized. For work required, the Seller spends about 5-10 hours per week on this business. They write new content, update old content, and do link building. There is also an employee who helps with the link building, though they most likely will not continue with the business. The Seller has outsourced content writing in the past, so they feel confident that this business can be mostly hands-off if desired.

Reason for sale

The Seller is looking to invest in new businesses.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.