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$0.6K Per Month Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$22,462
Monthly net
$624
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$648
Monthly expenses
$24
Monthly net profit
$624
Profit margin
+96%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Home
Hours / week
1
Days on market
4
Business location
US

Summary

This listing is for an advertising, Amazon Associates, and affiliate business created in January 2016 in the home niche. The Wordpress site features content relating to a specific type of home improvement and earns primarily through Mediavine ads. The business has year-on-year growth and requires minimal work from the Seller. The primary source of traffic is organic search, with about 85% coming from the US. The business has Facebook and Pinterest accounts, though neither are important in terms of traffic. There is also an email list of about 600 subscribers that isn’t currently being utilized. Both social media and email marketing are opportunities for the Buyer. For work required, the Seller spends about 1 hour per week on this business. They primarily monitor and adjust the site as is needed. Content has been outsourced in the past but hasn’t been added recently.

Reason for sale

The Seller is looking to focus on another business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.