$157.0K Per Month Amazon FBA Site in the Health & Fitness Niche
Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.
- Monthly revenue
- $156,998
- Monthly expenses
- $130,458
- Monthly net profit
- $26,540
- Profit margin
- +17%
- Monetization
- Amazon FBA
- Niche
- Health & Fitness, Occasions & Gifts
- Hours / week
- 15
- Days on market
- 225
- Business location
- US
Summary
This listing is for an Amazon FBA business created in April 2016 in multiple niches. The included Amazon Seller Central account features 25 SKUs for two brands in the health & fitness and occasions & gifts niches. The business has a trademark on both brands and is part of Amazon’s Brand Registry 2.0. The Seller spends about 15 hours per week on this business. They manage a team, make plans to adjust prices and PPC as needed, and plan new products. The main employee manages inventory, Seller Central, the rest of the team, and PPC. They also provide customer service. Additional VAs handle SEO, design, and writing work as needed. The team is unaware of the sale, but the Buyer has created extensive SOPs if replacements are necessary. Outside of Amazon, there is a Shopify site for one of the brands. There are also Instagram, Facebook, and Pinterest accounts, though they aren’t important in terms of traffic. Content is added to a blog a few times per month. The Seller owns a domain for the other brand, though they haven’t done anything with it yet. * The dip in October 2018 was due to the launch of a new product, causing promotional rebates and a higher ad spend.
Reason for sale
The Seller is looking to use the capital to grow an offline business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.