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$2.4K Per Month Display Advertising Site in the Retail & Wholesale Niche

ContentSoldRetail & Wholesalevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$32,252
Monthly net
$1,613
Multiple
1.7x
Estimated valuation vs comps

Asking 1.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% below the median.

Key facts
Monthly revenue
$2,398
Monthly expenses
$785
Monthly net profit
$1,613
Profit margin
+67%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Retail & Wholesale
Hours / week
7
Days on market
70
Business location
US

Summary

This listing is for an affiliate, Amazon Associates, advertising, and Adsense business created in February 2016 in the retail niche. The Wordpress site features coupons for products in various niches and has a good diversification of revenue. Thanks to two VAs, the business requires minimal work from the Seller. The primary source of traffic is direct, with most coming from the US. The business' Facebook (75k followers), Twitter (11.6k followers), Pinterest, and Instagram accounts also drive a good amount of traffic. There is also an email list of about 50k subscribers that is included in the sale and receives 2-3 emails per day. For work required, the Seller spends about 7 hours per week on this business. They look up daily deals to add to the site and handle the email marketing. The two VAs create the posts on the site. The VAs are unaware of the sale but the Seller expects them to continue working with the Buyer.

Reason for sale

The Seller is looking to focus on another project.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.