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$20.1K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +128%
Asking price
$546,667
Monthly net
$14,775
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.

Key facts
Monthly revenue
$20,073
Monthly expenses
$5,299
Monthly net profit
$14,775
Profit margin
+74%
Revenue trend
+106%
Users trend
+54%
Monetization
Display Advertising, Affiliate
Niche
News & Education
Hours / week
4
Days on market
88
Business location
US

Summary

This listing is for an Adsense and affiliate business created in January 2013 in the education niche. The Wordpress site aims to help students prepare for certain exams and earns the large majority of its revenue through Adsense. Thanks to a team, the growing business requires minimal work from the Seller. The primary source of traffic for the business is organic. There is an email list with about 50k subscribers that receives monetized emails once per week. While not important to traffic, the business has about 25k followers across Facebook, Twitter, Instagram, Pinterest, and LinkedIn. There is also a YouTube channel with about 17k subscribers. The Seller spends about 3 hours per week mainly managing the team. There are three employees who handle all the day-to-day for the business like SEO, content, social media, and email marketing. All three are willing to stay on with the Buyer. * The Seller changed the domain in October 2016 to expand to a wider niche.

Reason for sale

The Seller is looking to focus their time and money on another project.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.