$1.0K Per Month Display Advertising Site in the Parenting Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $981
- Monthly expenses
- $50
- Monthly net profit
- $931
- Profit margin
- +95%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Parenting
- Hours / week
- 5
- Days on market
- 9
- Business location
- US
Summary
This listing is for an Amazon Associates and advertising business created in August 2012 in the parenting niche. The Wordpress site features content relating to mothers, recipes, and family activities, earning from both Amazon Associates and Adthrive ads. Content is added regularly and the business requires minimal work from the Seller. The primary source of traffic is social media, being driven mostly from Pinterest. There are also Facebook (70k followers), Instagram (8.6k followers), Twitter (6.5k followers) accounts included. The Seller spends less than 1 hour per week on the business. This is thanks to an employee who creates new content, updates old content for SEO and runs the social media accounts. This employee will not be continuing with the new owner. She currently spends 5-10 hours per week on the business. * This business was previously branded to the owner's family but has since re-branded to allow for more growth opportunities. All content is outsourced and the majority of traffic goes to content unspecific to the family. * A Pinterest glitch In January and February 2018 affected traffic figures, resulting in lower earnings for those two months.
Reason for sale
The Seller's other business has begun to take more time than before, so they are looking to sell this business to be able to focus on the other.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.