$7.4K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $7,375
- Monthly expenses
- $1,524
- Monthly net profit
- $5,851
- Profit margin
- +79%
- Revenue trend
- +12%
- Users trend
- -35%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Health & Fitness
- Hours / week
- 0
- Days on market
- 41
- Business location
- US
Summary
This listing is for a 2-site Amazon Associates, affiliate, and advertising business created in March 2010 in the health niche. The Wordpress sites feature health tips and earn revenue from various ads placed throughout the sites and affiliate links. The business has a large social media following and requires minimal work from the Seller. Both sites primarily receive traffic organically through Google. There is a Facebook page with 52k followers and a Pinterest with 76k followers. The Facebook isn’t used much, but the Pinterest is important for the business, driving about 15% of the traffic. There is an email list with 18k subscribers and an open rate of 21%. The Seller does very little work on the business aside from updating the sites when needed. There is a VA who is willing to stay on with the business. She manages social media and email marketing. * There are two extra sites that are included in the sale, but due to their small size, have not been included in the valuation.
Reason for sale
The Seller purchased the sites 2 years ago and hasn't had time to work on them. They have decided to sell the sites since they never had time to work on them.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.