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$4.5K Per Month Amazon Associates Site in the Equipment Niche

EcommerceSoldEquipmentvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$156,928
Monthly net
$4,241
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 28% above the median.

Key facts
Monthly revenue
$4,466
Monthly expenses
$225
Monthly net profit
$4,241
Profit margin
+95%
Monetization
Amazon Associates
Niche
Equipment
Hours / week
1
Days on market
16
Business location
US

Summary

This listing is for an Amazon Associates (US, UK, & CA) business created in March 2016 in the tools & equipment niche. The Wordpress site features content that aims to help specific craftsmen select their equipment. The site has a good traffic spread, strong growth, and requires minimal work from the Seller. The primary source of traffic is Google organic. All content has been outsourced to freelancers. New content hasn't been added since March 2018, so adding some is an opportunity for the Buyer. The Seller doesn’t spend much time on this business, only updating content when needed and managing the team. While the current team of freelancers won’t continue working with the Buyer, the Seller is willing to assist with outlining procedures to work with a new team. * In December 2015, the Seller started a site in a more specific niche in the woodworking space. In March 2016, they started this site in the more general woodworking niche and redirected the old site to the new domain. They no longer own the old domain, so it is not included in the sale.

Reason for sale

After three years with this business, the Seller is looking to move on to focus on other businesses.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.