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$2.5K Per Month Amazon Associates Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$77,127
Monthly net
$2,410
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$2,536
Monthly expenses
$126
Monthly net profit
$2,410
Profit margin
+95%
Monetization
Amazon Associates
Niche
Home
Hours / week
8
Days on market
23

Summary

This listing is for an Amazon Associates business created in April 2016 in the home improvement niche. The Wordpress site features tips and tricks for homeowners regarding cleaning, remodeling, and more. The site has a strong backlink profile and a consistent content schedule, which has led to year-on-year growth. The site primarily gains traffic organically through Google. There was a PBN put in place on the site in mid-2017, though this was removed after seven months. Since then, the Seller has focused on guest posts to add backlinks. The business has Facebook and Pinterest accounts, though they contribute little to traffic. The Seller spends about 5 hours per week on this business. They write content, do guest post outreach, and occasionally post on social media. Content is added to the site monthly. * The site incurred a penalty in June 2018 due to unnatural links, which were disavowed by the Seller. They now regularly disavow spam links every 3 months.

Reason for sale

The Seller is looking to use the funds to afford a move to a new country.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.