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$5.2K Per Month Adsense Site in the Religion & Spirituality Niche

ContentSoldReligion & Spiritualityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$121,422
Monthly net
$5,059
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.

Key facts
Monthly revenue
$5,180
Monthly expenses
$121
Monthly net profit
$5,059
Profit margin
+98%
Monetization
Display Advertising
Niche
Religion & Spirituality
Hours / week
2
Days on market
3

Summary

This listing is for an Adsense business created in February 2018 in the religion & spirituality niche. The Wordpress site provides content to help people with their daily prayers and earns revenue from ads placed throughout the site. The business has a large Facebook following of over 132k and requires minimal work from the Seller. Thanks to the Facebook following, the primary source of traffic for the business is from social media. There are over 490k subscribers to the Messenger Chatbot, for which the Seller uses ManyChat and sends broadcasts to daily. The business also has over 30k push notification subscribers and 900 Instagram followers. Currently, the Seller only spends about 15 minutes per day working on this business. The only thing they do to run the business is send the daily Messenger broadcasts. The Seller hasn’t added content since August 2018, but can introduce the buyer to a freelancer who can produce a daily piece of content for about $400 per month. While they haven’t been posting content, they do have about 90 original pieces of content ready for the Buyer to use. * The Seller has two additional related domains included in the sale. They are not currently earning revenue and have been dormant since 2014. * We’ve decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller is looking to use the funds to invest in another business, help pay for their wedding, and to buy a new house.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.