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$2.6K Per Month Display Advertising Site in the Technology Niche

ContentSoldTechnologyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$70,627
Monthly net
$2,278
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% above the median.

Key facts
Monthly revenue
$2,619
Monthly expenses
$340
Monthly net profit
$2,278
Profit margin
+87%
Monetization
Display Advertising, Amazon Associates
Niche
Technology
Hours / week
1
Days on market
2
Business location
US

Summary

This listing is for an Adsense and Amazon Associates business created in December 2015 in the technology niche. The Wordpress site is primarily monetized via Adsense ads displayed on content related to technology products with additional revenue earned from recommending Amazon products. This site has consistent earnings and traffic and has been picked up by several large publications such as The Verge, 9to5mac, The Atlantic, Engadget, ZDNet, Lifehacker, and more. The primary traffic source is Google organic. The Seller hasn’t posted any new content in several months except for guest posts. These are added when people reach out by email to the Seller. The business has two Facebook and two Twitter accounts that aren’t utilized. The Seller hasn’t done much work on the business since owning it, spending about one hour per week. Time is spent replying to guest post requests, which average about one per day. * We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller is looking to minimize the number of sites they own.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.