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$2.7K Per Month Adsense Site in the Gaming Niche

ContentSoldGamingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$72,215
Monthly net
$2,124
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% above the median.

Key facts
Monthly revenue
$2,682
Monthly expenses
$558
Monthly net profit
$2,124
Profit margin
+79%
Monetization
Display Advertising
Niche
Gaming
Hours / week
1
Days on market
93

Summary

This listing is for an Adsense and advertising business created in April 2014 in the gaming niche. The Wordpress site features tips for popular mobile games and is monetized via ads displayed throughout the site. The business is well-established and requires a minimal amount of time from the Seller to maintain. Almost all of the traffic to the site is from organic search. Since owning the business, the Seller spends about 10 minutes per week downloading gameplay videos (with written permission from the content creators) and uploading them to Vimeo. A VA then takes the Vimeo links, embeds them on the site, and creates written content relating to relevant games. The VA is unaware of the sale, but the Seller is confident he’ll continue with the Buyer. The Seller feels that a big opportunity for the Buyer is to focus on other popular games and to create more in-depth content for them. The business has social media accounts that aren’t currently being utilized, including YouTube, Facebook, Pinterest, and Twitter. * We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller is looking to focus on a single business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.