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$99.7K Per Month Amazon FBA Site in the Sports Niche

EcommerceSoldSportsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$557,935
Monthly net
$16,907
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 15% above the median.

Key facts
Monthly revenue
$99,687
Monthly expenses
$82,780
Monthly net profit
$16,907
Profit margin
+17%
Monetization
Amazon FBA
Niche
Sports
Hours / week
7
Days on market
144

Summary

This listing is for an Amazon FBA business created in April 2015 in the sports niche. The included Amazon Seller Central account features 3 SKUs primarily focused on a single need within the sport niche, and one SKU in the pet niche. The business has a trademark on the sporting brand and is registered with Amazon’s Brand Registry 2.0 program. This business has excellent year-on-year growth and requires minimal work from the Seller. On a weekly basis, the Seller spends their time replying to customers and suppliers via email, as well monitoring inventory and replenishing when necessary. They outsource Amazon PPC and bookkeeping. There is a VA who manages the business' Instagram account for a low monthly fee. The Seller is confident that she’ll want to continue with the Buyer. For the primary brand, there are two domains included in the sale — one is for a Shopify site and the other for a previously used informational site. Orders from the Shopify site are also fulfilled via Amazon. The Seller has recently received an SEO audit report and is planning to improve the site as needed. Besides the Instagram account which has over 10k followers, there is a Facebook account that doesn’t provide much traffic. There is a related blog that hasn’t had any new content added to since the beginning of 2018. For the secondary brand in the pet niche, there are two domains, one of which redirects to the other. The Seller has filed for a trademark for this brand and there is a Facebook page for it as well.

Reason for sale

The Seller is looking to focus on another business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.