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$11.1K Per Month Amazon FBA Site in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$86,677
Monthly net
$3,096
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 3% below the median.

Key facts
Monthly revenue
$11,135
Monthly expenses
$8,039
Monthly net profit
$3,096
Profit margin
+28%
Monetization
Amazon FBA
Niche
Beauty
Hours / week
7
Days on market
8
Business location
US

Summary

This listing is for an Amazon FBA business created in June 2016 in the beauty niche. The included Amazon Seller Central account, featuring 10 SKUs, sells products for a specific kind of skin care. All products are made in the US at an FDA regulated facility and are sold in the US and throughout the EU. The business has a trademark, is part of Amazon’s Brand Registry 2.0, and requires minimal work from the Seller. The Seller spends about 7 hours per week on the business. Their primary tasks are managing customer service, reordering inventory when needed, and creating and improving the Amazon listings. They have used freelancers in the past for tasks like content, design work, PPC management and the creation of a website. Since purchasing this business in January 2018, the Seller has rebranded it. The business has been trademarked in the UK with one in the US on the way. Repeat customers are responsible for about 10% of sales. There are two URLs that point to the current site — one for the current brand and one for the old one. The site has a blog and links to the Amazon listings. There are also social media accounts and an email list of 1k associated, though they are unimportant to the business. * The dip in July 2018 was due to a promotional rebate error. * The dip in Sep/Oct 2018 was due to a barcode error which caused the Seller to remove the existing inventory from Amazon.

Reason for sale

The Seller is looking to focus on another business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.