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$1.6K Per Month Amazon Associates Site in the Survival & Security Niche

EcommerceSoldSurvival & Securityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$43,251
Monthly net
$1,491
Multiple
2.4x
Estimated valuation vs comps

Asking 2.4x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 1% above the median.

Key facts
Monthly revenue
$1,588
Monthly expenses
$97
Monthly net profit
$1,491
Profit margin
+94%
Monetization
Amazon Associates, Display Advertising, Affiliate
Niche
Survival & Security
Hours / week
10
Days on market
3
Business location
US

Summary

This listing is for an Amazon Associates and Adsense business created in August 2017 in the survival niche. The Wordpress site features articles and reviews, with a good traffic split across top posts. With close to 1MIL monthly viewers on Pinterest, this business enjoys a nice diversity of traffic from social, organic, direct, and referral. This business has strong earnings over the last year and requires minimal work from the Seller. On top of the standard support, the Seller will introduce the Buyer to a community of people in the niche. The majority of the content was written by the Seller, though they've used some paid writers for niche topics in the past. The Seller also spends time updating Pinterest regularly. A OneSignal notification also sends posts out to more than 3000 people when it is published. While 80% of the revenue is from Amazon US, and the majority of the rest is from Adsense, the site also brings in revenue from Amazon UK, CA, and DE. Since April 2018 the business has also received affiliate revenue from Clickbank and a small portion from Ebay. *At the end of April, the site was experiencing some technical anomalies causing spikes in the shared hosting package so the Seller upgraded the hosting. During the upgrade, GoDaddy managed to ‘lose’ the site for a few hours, and there were issues with speed, lag, and downtime for a few days after that. Since then, the Seller has started using a CDN which has doubled the speed of the site. *The drop of the site’s traffic is due to the Seller being less active on Reddit, Twitter, and Facebook. The Seller has been more focused on writing more posts which convert better than the previous traffic methods. *The Seller has done link shares with other sites in the niche. *The business has received an Adsense penalty for a design flaw (the ad was too close to Google Adsense block) and for a content topic being out of terms and conditions. *There is a 301 redirect from another blog the Seller made and fused into this one. That other blog has since been deleted and brings no traffic.

Reason for sale

The Seller would like to focus on a different project.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.