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$4.5K Per Month Display Advertising Site in the Gaming Niche

ContentSoldGamingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -7%
Asking price
$125,126
Monthly net
$3,910
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.

Key facts
Monthly revenue
$4,541
Monthly expenses
$631
Monthly net profit
$3,910
Profit margin
+86%
Revenue trend
-8%
Users trend
-77%
Monetization
Display Advertising
Niche
Gaming
Hours / week
0
Days on market
98
Business location
NL

Summary

This listing is for an Adsense and advertising 27-site package created in November 2003 in the gaming niche. Earnings are from ad clicks and video ad rolls on the sites when games are played. Revenue is spread across 27 different custom built sites. This business has consistent earnings over the last 3 years, an established brand and user base, and requires minimal work from the Seller. The main traffic sources are organic from Google and paid traffic via a platform that uses a redirect and a popup. With over 15,000 games already uploaded to the sites, adding more games is optional. Since owning the business, the Seller has added to the portfolio of sites. The only skill required of the Buyer is the ability to take screenshots and fill in information about the games. The Seller will provide a list of sources and instructions on how to use the tool for publishing. Currently, no developer work is needed on any of the sites. *An .eu domain permanently redirects to the same .com domain. *There are 33 domains included in the sale. Most of the 27 active sites are linking to each other. *Historically, the business has performed well during the holidays. There is some seasonality tied to the school year. *We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller would like to do something different.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.