$2.1K Per Month Display Advertising Site in the Hobbies Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.
- Monthly revenue
- $2,143
- Monthly expenses
- $319
- Monthly net profit
- $1,824
- Profit margin
- +85%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Hobbies
- Hours / week
- 10
- Days on market
- 2
- Business location
- US
Summary
This listing is for an Adsense and affiliate business created in September 2000 in the photography niche. The Wordpress site provides free courses, tutorials, and reviews. Revenue is primarily generated from Adsense, providing 60% of the income. The rest comes from marketing the video training courses of several platforms. This business has a nice site age, good earnings diversification, and strong traffic and earnings history, and requires minimal work from the Seller. Since owning the site, the Seller has increased revenue thanks to generating new quality content, replacing old low-resolution images, optimizing ad placement, and establishing new affiliate relationships with Udemy, Craftsy, CreativeLive, etc. The Seller writes most of the content, but it is sometimes outsourced to professional photographers. The business also generates a small amount of income from Amazon Associates. The main sources of traffic are organic from Google and from the email list. An autoresponder sends new subscribers 10 consecutive lessons over a 10 day period, with around 25,000 active subscribers. The Seller also sends a newsletter every time they post a new article or lesson or to promote affiliate videos and specials. There is no segmentation, so this is an opportunity for the Buyer to improve.
Reason for sale
The Seller would like to seek other business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.