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$5.9K Per Month Amazon Associates Site in the Music Niche

EcommerceSoldMusicvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$164,723
Monthly net
$5,491
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.

Key facts
Monthly revenue
$5,908
Monthly expenses
$418
Monthly net profit
$5,491
Profit margin
+93%
Monetization
Amazon Associates
Niche
Music
Hours / week
4
Days on market
30

Summary

This listing is for an Amazon Associates business created in June 2016 in the music niche. The Wordpress site features reviews and guides helping fans of a specific instrument find the one that's right for them. This business has consistent earnings and traffic, a good traffic split between top posts, and requires minimal hours from the Seller. The Seller writes one article a month. The Seller has also outsourced articles from a writer who is an expert in the niche and is very reasonably priced. The Seller will be happy to pass this information to the Buyer. The Seller also has a VA who does the editing of the articles and looks at the Amazon 'out-of-stock' scanner once a month to replace links as necessary. She is very responsible and the Seller is also happy to refer her to the new owner. The Seller, with the help of the VA, builds around 4 links every month. Once a year the Seller puts out a press release that's syndicated to affiliate sites of ABC, NBC, Fox etc. The Seller has also purchased 'curated links' which may be PBN links from an agency and will provide more information to interested depositors. *The Amazon Associates links are set up for multiple Amazon marketplaces around the world including US, CA, UK, FR, DE, ES, and IT. *The site earns 99% from Amazon links but has some small diversifications with ads and affiliate deals, that could be expanded by the Buyer. *From September 6th to 9th, 2018 a plugin blocked Google Analytics from recording. The Amazon screenshot below shows that clicks were received and there was no drop in traffic. This was just a reporting problem and not an operational problem.

Reason for sale

The site has become the biggest on the internet with no bigger site to emulate in terms of new keywords to rank. It could potentially earn much more if someone could broker a deal with one of the large US instrument retailers to pay them higher commissions. The Seller feels they are not the right person to follow either of these directions, but they are sure somebody out there is.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.