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$0.8K Per Month Display Advertising Site in the Lifestyle Niche

ContentSoldLifestylevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$25,400
Monthly net
$819
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% above the median.

Key facts
Monthly revenue
$831
Monthly expenses
$12
Monthly net profit
$819
Profit margin
+99%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Lifestyle
Hours / week
1
Days on market
0
Business location
US

Summary

This listing is for an advertising and Adsense business created in February 2014 in the lifestyle niche. The Wordpress site features a range of articles relating to beach living. The majority of revenue comes from ads placed on the site. With over 5MIL monthly Pinterest viewers, social media plays an important role in this business. This business requires very little work to maintain. Though 80% of the earnings come from ads, the monetization is diversified with Amazon Associates, Etsy affiliate, and a Shopify store. Shopify store has not been included in the valuation because the Seller is self-fulfilling. Though the revenue is very small, this option is set up and is an opportunity for the Buyer to explore. Over half of the site's traffic comes from social media. Pinterest alone brings in a quarter of the total traffic and has been consistent over the last 3 years. Instagram is also important with almost 12k followers. A third of the traffic is organic from Google search.

Reason for sale

The Seller need funds for an offline business venture.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.