$1.8K Per Month Display Advertising Site in the Cryptocurrency Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% below the median.
- Monthly revenue
- $1,814
- Monthly expenses
- $215
- Monthly net profit
- $1,599
- Profit margin
- +88%
- Revenue trend
- +30%
- Users trend
- -36%
- Monetization
- Display Advertising
- Niche
- Cryptocurrency
- Hours / week
- 22
- Days on market
- 133
- Business location
- US
Summary
This listing is for an advertising and Adsense business created in January 2014 in the cryptocurrency niche. The Wordpress site primarily features industry news. The business makes money by displaying banner ads, paid press releases, sponsored stories, paid reviews, paid interviews, and post mentions. A team of outsourced writers creates content on a daily basis. There are two full-time writers and two part-time writers. One of the full-time employees is focused on SEO and the other is focused on research guided by the Seller. Once the research is completed, the Seller forwards it to the team, who write and publish the articles. The articles range from news to information, guides, and market updates. Most of the advertisers are ICOs, crypto/blockchain projects, and exchanges. One interesting facet of this business is organizing the scheduling of advertisements so that there is no competition between similar organizations on the website. This can lead to having several months of bookings in place. The Seller also suggests that the Sponsored Post aspect of advertising can be increased with proper outsourcing and time management. *The Seller receives free media passes to various blockchain/crypto events all over the world. These are not only worth thousands of dollars, they are exclusive networking opportunities to interact with big players in the crypto scene. *It is worth noting, the business accepts payment via Paypal, bank transfers, Crypto (BTC/ETH), and Tokens.
Reason for sale
The Seller wants to focus on their other startup.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.