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$4.4K Per Month Amazon Associates Site in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$150,875
Monthly net
$4,191
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 25% above the median.

Key facts
Monthly revenue
$4,372
Monthly expenses
$181
Monthly net profit
$4,191
Profit margin
+96%
Monetization
Amazon Associates
Niche
Beauty
Hours / week
3
Days on market
20

Summary

This listing is for an Amazon Associates two-site packaged created in September 2012 & November 2015 in the beauty & personal care niche. The Wordpress sites serve as dedicated online resources for women of all ages interested in hairstyling. The business has steady earnings and traffic history. Thanks to outsourced writers, the Seller only spends a few hours a week maintaining both sites. Since owning the site, the Seller has added new product related articles about twice a month. The Seller also creates pinable images for these articles to put on Pinterest and has implemented a few business tools that help manage the tasks quickly. For a Buyer interested in growing the business even further, a key opportunity would be utilizing the social media networks to increase traffic. So far Pinterest is the platform with some traction, thanks to the 200K+ monthly viewers. *Both sites were part of the geo-targeting beta test developed by Amazon last year. *We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

Recent changes in the Seller's day job make it difficult to manage a full-time job and run these sites.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.