$1.0K Per Month Display Advertising Site in the Culinary Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.
- Monthly revenue
- $1,027
- Monthly expenses
- $116
- Monthly net profit
- $911
- Profit margin
- +89%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Culinary
- Hours / week
- 4
- Days on market
- 0
- Business location
- US
Summary
This listing is for an advertising and Amazon Associates business created in October 2013 in the cooking niche. The Wordpress site features healthy recipes and cooking tips and also recommends products related to cooking. The business is growing and content processes have been outsourced, allowing the Seller to focus on updating content and adding more kitchen product articles, which takes very few hours. The site earns money primarily from AdThrive ads placed around the site, with the rest of the revenue gained from links to Amazon. There is a good traffic split between the top posts, with traffic coming primarily from Pinterest and Google. Pinterest has 860K + monthly viewers. The Tailwind app is used and the Seller checks it weekly to make sure the pinning schedule is up to date. The Seller also creates new pins for some older recipes on a weekly basis to try to develop new traffic for them. The site has a dedicated writer that has been adding the product review articles and a separate writer to add new content to old recipe articles. These writers were hired through Upwork and would likely be happy to continue with the new owner. Continuing to grow the Amazon Affiliates business is probably the most immediate area of growth. The Buyer can utilize the existing high domain authority and continue to focus on kitchen related products and further grow the Amazon Associates aspect of the business. *We’ve decided to use an 8-month average because we felt that a 12-month average did not accurately represent the current state of the business.
Reason for sale
The Seller is finding it difficult managing a full-time job while growing the website.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.