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$225.5K Per Month Amazon FBA Site in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$1,531,387
Monthly net
$54,692
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 3% below the median.

Key facts
Monthly revenue
$225,544
Monthly expenses
$170,851
Monthly net profit
$54,692
Profit margin
+24%
Monetization
Amazon FBA
Niche
Beauty, Health & Fitness
Hours / week
4
Days on market
100

Summary

This listing is for an Amazon FBA business package created in February 2016 in both the health & fitness and beauty niches. The included Amazon Seller Central accounts (US, UK, DE, FR, IT, ES) have 4 different brands within them, most of which have both Amazon Brand Registry and UK trademarks for the 12 included SKUs. Each brand also has its own Wordpress site. There is good year on year growth for this business and low hours required of the Seller, thanks to most of the tasks being outsourced. The Seller is happy to go above and beyond with several hours of Skype calls, and a potential consultancy agreement to support the Buyer. The business has 2 VAs, one from India and one from the Philippines. They share the responsibility of customer service, commenting on reviews and seller feedback and tracking returns and refunds. The Seller has not disclosed the sale yet but is sure that the VAs would want to continue. Product photography, product detail page sales copy, and packaging design are also outsourced. Though several social media accounts have been set up, the Seller really only uses the social media pages for Facebook ads for launches and for some ongoing ads. No content is currently added. This is an opportunity for the Buyer. The Seller also sees an opportunity for an existing seller to use this business as a vehicle to launch their own listed products directly into the UK/EU market, with all VAT registrations in place. *On top of the 12 included SKUS, several SKUs which are planned to be discontinued will be included in the sale at no extra cost.

Reason for sale

The Seller wants to raise capital for their next business venture and release some capital to buy a house.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.