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$1.2K Per Month Display Advertising Site in the Design Niche

ContentSoldDesignvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$28,506
Monthly net
$1,018
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% below the median.

Key facts
Monthly revenue
$1,162
Monthly expenses
$144
Monthly net profit
$1,018
Profit margin
+88%
Monetization
Display Advertising, Affiliate
Niche
Design
Hours / week
6
Days on market
0
Business location
US

Summary

This listing is for an Adsense and affiliate business created in July 2014 in the graphic design niche. The site is set up to help graphic designers and professionals search for useful resources. The site is monetized via Adsense ads displayed throughout the site and is also set up to be an affiliate for several graphics-related companies. This business has long and consistent earnings and traffic history, and requires low maintenance. Traffic comes in from a variety of sources: Organic 73%, Direct 17%, Pinterest 5%, and Referral 4%. This offers the new Buyer several avenues of potential growth. Writing is currently outsourced, while publishing is still completed by the Seller. The majority of income comes from Adsense, with less than 5% coming in from the variety of affiliate programs. The Seller feels this would be the #1 direction for the new buyer to follow since there are many graphic marketplaces where the business could both diversify and increase income. *During May 2017 the Seller believes the business had an algorithmic penalty though this can't be confirmed. It is believed someone performed negative SEO to one of the pages. After analysis, these links were disavowed and traffic returned to normal. *For deleted pages or moved URLs, the Seller uses 301 redirects.

Reason for sale

The Seller doesn't want to sell the business but has circumstances which require them to do so.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.