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$7.0K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$223,128
Monthly net
$6,761
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.

Key facts
Monthly revenue
$6,951
Monthly expenses
$189
Monthly net profit
$6,761
Profit margin
+97%
Monetization
Display Advertising, Affiliate
Niche
News & Education
Hours / week
2
Days on market
11
Business location
US

Summary

This listing is for an Adsense and affiliate two-site-package created in March 2013 in the information niche. The Wordpress sites focus on the "people search" space. The Seller has created a database that includes all of the United States and also main cities worldwide. The site is monetized with Adsense as well as affiliate relationships with data providers, providing nice income stream diversity. This business has consistent earnings and requires minimal work from the Seller. Organic search from Google is the main traffic source. The Seller has created all the content on the site. The business also has two contractors that work as needed, a project developer and a website administrator, both located in the Ukraine. While they don't currently have any projects with the business, they both look forward to working with the new owner and answering any questions, as needed. *One of the sites was originally set up on a domain that infringed on a trademark. In 2013, the Seller 301 redirected the site to the current domain at the request of the trademark owner.

Reason for sale

The Seller is ready to begin new ventures using a different platform.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.