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$21.6K Per Month Amazon FBA Site in the Office Supply Niche

EcommerceSoldOffice Supplyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$60,057
Monthly net
$2,502
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$21,600
Monthly expenses
$19,098
Monthly net profit
$2,502
Profit margin
+12%
Monetization
Amazon FBA
Niche
Office Supply
Hours / week
2
Days on market
115

Summary

This listing is for an Amazon FBA business created in August 2016 in the office products niche. The included Amazon Seller Central account has 6 SKUs, showing good year on year growth. This business requires low hours per week, as products are shipped directly from the supplier to Amazon's warehouses. The Seller spends a few minutes a day responding to customer emails and checking prices and current reviews on products. Each week the Seller spends about an hour chatting with their Chinese suppliers to discuss pricing, make payments, check on samples and products, and order new inventory. Monthly, the Seller looks for new products to sell and spends a few hours reordering inventory. The Seller feels that ordering larger quantities to avoid running out of inventory is an opportunity for the Buyer to pursue. Selling in international marketplaces would also be an immediate road to expansion. *Though the Seller has never been banned, suspended, or incurred a serious penalty, the Seller received two warnings for review manipulation. The Seller had access to an education email system and created a few Amazon Prime accounts (Prime is free for emails with .edu.) The Seller then decided to try and buy two of their own products and leave reviews. Within 24 hours the reviews were taken down by Amazon and the Seller received email warnings about review manipulation. The Seller regrets this experiment. *The Seller had a previous product that was taken down shortly, due to returns being over 8%. The Seller addressed the issue and the account returned to normal. *Profit was low in May due to a few unusual events coinciding. A product was mislabeled and mixed in with the best selling product, which took Amazon 3.5 weeks to fix and they delisted the product during this time. Also, the 2nd best selling product ran out of inventory for a week. Last of all, there was a $900 charge for an Inventory Placement Service for a large shipment. As you can see in the graph below, sales returned to normal in June.

Reason for sale

The Seller feels they can't learn anything else from running this business and want to move on to something else.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.