$0.9K Per Month Display Advertising Site in the Sports Niche
Asking 2.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% above the median.
- Monthly revenue
- $878
- Monthly expenses
- $31
- Monthly net profit
- $847
- Profit margin
- +96%
- Monetization
- Display Advertising, Affiliate
- Niche
- Sports
- Hours / week
- 14
- Days on market
- 43
- Business location
- US
Summary
This listing is for an advertising and affiliate business created in April 2008 in the sports niche. The Wordpress site features articles and news about a popular US football team. The site primarily earns from ads placed around the site, and around a quarter of the revenue comes from affiliate income. The nicely aged site has consistent earnings, good diversity between organic, direct, and referral traffic, and has established itself in the niche. The Seller feels this is more than just a content site. It's a community of fans. People contact the Seller often to ask to contribute to the site. The new owner could do a call for submissions and the Seller believes there will be no problem finding contributors for articles. Content is either written by the Seller or outsourced and is published on a daily basis. In the past, one of the contributors was paid with a percentage of the revenue based on the number of views on his posts. The affiliate income is generally from sponsored posts. In the past, the Seller has also run some affiliate offers and done some one-off deals. The Seller is approached regularly by memorabilia businesses and other sports-related businesses to do special promotions. Expanding this line of revenue is an opportunity for the Buyer. The business has over 35K+ Facebook followers, over 5K followers on Twitter, and over 50K monthly viewers on Pinterest. The Seller has gathered over 6K emails, which are acquired when a user registers to be able to leave a comment on the site. *In January 2017, the ad platform GumGum gave this business a penalty while the business was moving servers. The Seller explained the issue to the platform, but the platform did not reactivate it. *Three branded domains are included in the sale. *There is some seasonality in this business, tied to the US Football season.
Reason for sale
The Seller wants to focus on exclusively their main business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.