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$1.9K Per Month Adsense Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$48,677
Monthly net
$1,803
Multiple
2.2x
Estimated valuation vs comps

Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% below the median.

Key facts
Monthly revenue
$1,886
Monthly expenses
$83
Monthly net profit
$1,803
Profit margin
+96%
Monetization
Display Advertising
Niche
Home
Hours / week
1
Days on market
0

Summary

This listing is for an Adsense business created in March 2007 in the home & garden niche. The site features both informational and commercial content related to a specific type of home improvement. The business is monetized via Adsense ads displayed throughout the site. The seller purchased the business in 2015, completely redesigning and growing it substantially. The seller's companion writes a few posts each month, which requires minimal hours and can be easily outsourced. Other than a couple pieces of fresh content per month, the seller has been relatively inactive for the last 6 months. Increasing marketing efforts is a big growth opportunity for someone with more time to devote to the business. The essential social media accounts have been built, but not updated.  These include Facebook, Pinterest, and Twitter. User-generated pins drive a lot of traffic to the site, though not from the Seller's account, so this is a potential avenue for growth, as this site comes up for many popular keywords.  * You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, click here.

Reason for sale

The seller is focusing on other business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.