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$2.3K Per Month Amazon Associates Site in the Lifestyle Niche

EcommerceSoldLifestylevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$61,257
Monthly net
$2,188
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 3% below the median.

Key facts
Monthly revenue
$2,293
Monthly expenses
$106
Monthly net profit
$2,188
Profit margin
+95%
Monetization
Amazon Associates, Display Advertising, Affiliate
Niche
Lifestyle
Hours / week
5
Days on market
0
Business location
US

Summary

This listing is for an Amazon Associates, affiliate, and advertising business created in October 2016 in the lifestyle niche. Site content is aimed at a male audience, featuring posts related to topics like gear, tech, automotive, and sports. About 20 short blog posts and 1-3 larger, SEO-focused buyer guides are added each month. The sellers write the shorter blog posts and outsource the buyer guides. The buyer guides bring in the lion's share of the affiliate revenue for the business. In addition to the Amazon Associates program, the site also promotes products for two other affiliate programs. The sellers briefly tried another affiliate program in the crowdfunding space.  Although they had some success with it, they didn't have time to continue focusing on this affiliate program while running the others. If the new owner has the time, this could be a great growth opportunity to consider starting up again. The site previously used Adsense to display ads throughout the site. After seeing much better results, the site has completely switched over to using MediaVine for advertising. There are three social media profiles associated with the business — Facebook, Twitter, and Instagram. The Facebook page has 10.6K likes, the Twitter account has 3K+ followers, and the Instagram has 1.2K+. Content from the site is shared actively on the Facebook and Twitter accounts. * Traffic in March 2017 spiked as the site was the first to post regarding an interesting and innovative product that went viral. The product wasn't a part of any affiliate programs at the time, so the only income generated was from Adsense ads. ** December 2017 saw a rise in traffic due to a few high-ranking posts related to gifts.

Reason for sale

The sellers have other passions and business ventures they'd like to pursue.  They're also employed full-time and have been running the site passively for the past 10 months and would like to move on.  They feel the business could thrive better under someone who has the time to dedicate to the site.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.