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$38.8K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$130,781
Monthly net
$5,449
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$38,753
Monthly expenses
$33,304
Monthly net profit
$5,449
Profit margin
+14%
Monetization
Amazon FBA, DropShipping
Niche
Health & Fitness
Hours / week
5
Days on market
331
Business location
US

Summary

This listing is for an Amazon FBA and dropshipping business created in January 2016 in the health & supplements niche. The business includes the Amazon Seller Central account with 27 active SKUs for a variety of personal health products. In addition to Amazon, a larger selection of products (85+) are available on Walmart, Jet, and the business’ website. Products sold on these platforms are dropshipped from suppliers. This business requires minimal work from the Seller. Along with a storefront, the business’ site also features a blog. The Seller outsources blog content with 1-2 new posts published per month. Social media and email marketing are also used as a part of the Seller’s marketing strategy. For social media, there are social profiles for Facebook, Instagram, and Twitter. The business posts to Facebook and Instagram at least once per day and they run a promotional campaign on social media at least once per month. The email list has over 6K subscribers that receive a newsletter at least once each week. The email newsletters are created by VAs working for the business. The business also includes a list of over 700 Subscribe and Savers from Amazon. The current VAs will help with the transition of the business, but will not continue on with the new owner. The tasks the VAs currently handle include customer service, supplier coordination, sales monitoring, price updates, PPC management, social media management, email newsletter, inventory ordering/management, and research (new tools, software, or strategies). *Please note that the Seller manually picks up one of the products that is shipped via air freight several times per year. The number of times this happens can be reduced.

Reason for sale

The Seller is looking to sell this business since they are currently working long hours in a day job and don't have time to run the business properly.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.