$5.5K Per Month Info Product Site in the Health & Fitness Niche
Asking 2.5x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 4% below the median.
- Monthly revenue
- $5,480
- Monthly expenses
- $1,487
- Monthly net profit
- $3,993
- Profit margin
- +73%
- Monetization
- Info Product
- Niche
- Health & Fitness
- Hours / week
- 5
- Days on market
- 3
Summary
This listing is for an info product business created in September 2016 in the health & fitness niche. This business sells workout and nutrition plans (3 products) on their WordPress site and Clickfunnels sales pages. The business gains the majority of its traffic from Pinterest with 33k+ followers. High converting clicks directly to the sales page also come from Instagram with 260k+ followers. This business shows strong growth throughout the year, even after the usual 'New Year fitness bump'. The marketing is run 90% on autopilot. The Seller uses a VA and can provide training material for the new Buyer's VA, as well as screen captures of how the processes are completed. The Seller works between 5 - 10 hours on the site. Daily tasks include replying to a few emails though much of the rest of the time is spent toying with marketing, funnel ideas etc. The Seller has done under 5 hours work in the past and a VA could be employed to continue the grow the business by pumping out Pinterest content even further using a system the Seller developed. Regarding opportunities for the Buyer, the Seller points out that money only currently comes from the sales funnel, which sees roughly 50,000 clicks a month, whereas the blog gets on average 450,000 clicks a month. If better use was made of monetizing the blog traffic with products, it would likely be more effective. There is also an email list of almost 30k, that the Seller is not using to its full capacity. *The Seller is not personally tied to the info products. **There is AdSense on the website but it is excluded from earnings and will not be transferred. ***Some content on the site, though original and created by the Seller, has been copied and used on other websites. ****October 2017 was a low month for the business as the Seller had started traveling the world earlier that year and wasn't working as effectively. They were also investing into new marketing streams that didn't turn out fruitfully.
Reason for sale
The Seller is just not passionate about the business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.