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$30.1K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$184,925
Monthly net
$6,849
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 6% below the median.

Key facts
Monthly revenue
$30,143
Monthly expenses
$23,294
Monthly net profit
$6,849
Profit margin
+23%
Monetization
Amazon FBA, eCommerce
Niche
Home
Hours / week
5
Days on market
227
Business location
US

Summary

This listing is for an Amazon FBA business created in September 2014 in the home & garden niche. The Amazon Seller Central account is included and features 28 product SKUs for accessories for products found at both commercial and residential properties. Twenty-one of the SKUs are variations within the main ASIN, which has excellent reviews. The business is registered with Amazon’s Brand Registry program and has a product design patent and trademark which are included in the sale. While 95% of the sales coming from Amazon, the Seller did a test with Walmart.com and quickly sold out of the small amount of test inventory. The Seller hasn’t had time to implement this channel fully into the business, so this is a growth opportunity for the new owner to consider. The business has an associated site featuring a Shopify storefront where some sales take place. The included eBay account is currently inactive but features a large amount of feedback with a 100% rating. When it comes to social media, the business has two Facebook pages. One of the pages has about 42K likes, while the other has 1.4K likes. The larger page is related to the niche space, while the smaller is for the brand itself. A Facebook custom audience has been created with a look-a-like audience of >2,000,000 people in the USA. One employee currently handles customer service responsibilities and is willing to continue to work with the new owner if desired.

Reason for sale

The Seller is looking to sell this business because they have no time left to continue running the business after getting married and still working a full-time job.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.