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$11.3K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$86,407
Monthly net
$3,757
Multiple
1.9x
Estimated valuation vs comps

Asking 1.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 20% below the median.

Key facts
Monthly revenue
$11,294
Monthly expenses
$7,537
Monthly net profit
$3,757
Profit margin
+33%
Monetization
Amazon FBA
Niche
Health & Fitness
Hours / week
2
Days on market
32

Summary

This listing is for an Amazon FBA business created in May 2016 in the health care niche. There are 4 SKUs included in the sale for 2 active products, 1 new variation (added Feb. 2018), and 1 inactive product that was previously sold.  The products themselves are accessories that can be used in a variety of situations to protect a specific part of the body. The inactive SKU was the original version of one of the products sold. The sales were good, but the seller decided not to stock inventory while they contemplated upgrading the product. There is an immediate opportunity for the new owner to upgrade the product and resume sales of this SKU. The seller added a limited amount of stock for a color variation of one of the products in February 2018. This was done to gauge interest from customers. If sales perform well, the new owner can continue in this direction and even add more color variations.

Reason for sale

The seller has new business interests they'd like to pursue.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.