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$45.8K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -14%
Asking price
$1,322,275
Monthly net
$41,321
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.

Key facts
Monthly revenue
$45,788
Monthly expenses
$4,467
Monthly net profit
$41,321
Profit margin
+90%
Revenue trend
-13%
Users trend
-11%
Monetization
Display Advertising
Niche
News & Education
Hours / week
2
Days on market
141
Business location
US

Summary

This listing is for a 2-site Adsense and advertising business package created in October 2015 in the political news niche. The site delivers daily political news (7-10 articles) written by freelance writers and is monetized via ads (Adsense, Taboola, Facebook Audience Network) displayed throughout the site. Several Facebook pages with a total of about 4 million followers are the primary sources of traffic to the website. The business includes two additional domains that were used for testing whether new domain names would affect traffic positively. They point to sites that are currently in maintenance modes so that duplicate content is not served. * You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, click here.

Reason for sale

The Seller is looking to launch other businesses and doesn't have time to do that while publishing for this business. They are also ready for a change.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.