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$2.3K Per Month Amazon Associates Site in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$44,073
Monthly net
$1,763
Multiple
2.1x
Estimated valuation vs comps

Asking 2.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 13% below the median.

Key facts
Monthly revenue
$2,338
Monthly expenses
$575
Monthly net profit
$1,763
Profit margin
+75%
Monetization
Amazon Associates, eCommerce, Affiliate
Niche
Beauty
Hours / week
2
Days on market
9
Business location
US

Summary

This listing is for an Amazon Associates (US, CA, UK), affiliate, and ecommerce business created in August 2015 in the beauty & cosmetics niche. The site provides content related to skin care with links for Amazon Associates and other affiliate programs. In September 2017 the seller also started selling their own products on the site to expand the business and diversify the revenue streams. The seller has a writer that has produced content for the site. If the new owner is interested in continuing to outsource content creation, the contact info for the writer will be passed on. Traffic has been declining since May 2017. The seller isn't sure the reason behind the decline, and they are not interested in fixing the issue or continuing to run the business. With that being said, there is a good spread of traffic across many content pages. All of the links built for the site have come from white hat outreach and some sponsored posts. The seller has seen good results with Pinterest recently, but the traffic from Pinterest is not being monetized very well — a good opportunity for the new owner to consider. The included email list has about 2,000 subscribers that are interested in certain content. The email list is currently not monetized.

Reason for sale

The site has been declining in traffic for about 6-7 months. Traffic is down 50% and the seller was unable to figure out the main reasons, but they seem to be technical SEO related. The seller has no interest in fixing the site or continuing to run it. They are refocusing their efforts on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.